"In addition to being cost-effective, digital media is the fastest way to communicate an idea to customers. Consider using digital ads when you’re looking to gain attention and quickly deliver a message. However, print materials—like postcards, catalogs and magazine ads—have a more pronounced emotional effect on consumers. For marketers who want advertising with long-lasting impact and easy recollection, a physical ad simply has more psychological influence. Both mediums have their advantages. The most effective campaigns will use both in combination to create omni-channel experiences that excite and engage."~ usps
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